More Flavor Per Pound. It's the Law.
Bursting with flavor, there’s nothing boring about this roast beef. Our Fireside Roast is Extra-Savory, Aromatic, Tender & Juicy. Choice American beef, Infused with Extra Virgin Olive Oil, herbs and spices for succulence, rubbed with seasonings then slowly roasted with just a hint of smoke to realize the essence of America’s old-west character. It’s like you seared it over a hardwood fire and finished it in a slow oven. This is quite simply Rare Roast Beef like you might find at one of the world’s few really great steakhouses.
Save yourself a trip to the steakhouse (and the equivalent of a small car-payment) and get right to the celebration. Thin sliced for sandwiches? Sure. But try this sliced thicker as an entrée too. It’s Carving Quality. It’s that good.
